-
Le marketing relationnel dans le secteur du luxe
©2006 Diplomarbeit -
-
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
-
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
-
Kundenbindungsstrategien für die Zielgruppe 50plus
Customer Relationship Management-Maßnahmen im E-Commerce bei Direktbanken©2008 Diplomarbeit -
-
-
-
-
-
Markenbindung - "Realität oder Illusion?"
Wie sich der Seitensprung verhindern lässt!©2009 Bachelorarbeit -
Web 2.0 im Kundenbindungsmanagement von Unternehmensberatungen
©2009 Diplomarbeit -
Sportsponsoring als Instrument des Customer Relationship Management (CRM)
©2007 Diplomarbeit -
-