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Le marketing relationnel dans le secteur du luxe
©2006 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
The Impact of the Internet on the Marketing of Travel Intermediaries
©1998 Diplomarbeit -
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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
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Kundenengagement
Der Einfluss der Incentivierung und der Multi-Channel-Integration des Kundenengagements auf die Kundenloyalität©2015 Masterarbeit -
Customer Experience Management
Konzeption eines entscheidungsorientierten Managementansatzes im B2B-Dienstleistungsbereich©2014 Masterarbeit -
Kundenbindungsmanagement
Eine Untersuchung zur wahrgenommenen Dienstleistungsqualität im Ausbildungsbetrieb zur Herleitung von Handlungsempfehlungen zur Steigerung der Kundenzufriedenheit insbesondere zum Betreuungskonzept©2014 Bachelorarbeit -
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