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- BWL - Offline-Marketing und Online-Marketing (15)
- BWL - Beschaffung, Produktion, Logistik (4)
- BWL - Marktforschung (4)
- BWL - Handel und Distribution (3)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Unternehmensführung, Management, Organisation (2)
- Elektrotechnik (1)
- BWL - Investition und Finanzierung (1)
- BWL - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Controlling (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- BWL - Unternehmensgründung, Start-ups, Businesspläne (1)
- BWL - Unternehmenskommunikation (1)
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An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit -
Design of 2.4 GHZ CMOS Frontend for Bluetooth
©2001 Diplomarbeit -
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Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Strategies and Structure of the Luxury Clothing and Accessories Sector
A Critical Analysis based on Porter's Five Forces Model©2002 Diplomarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
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Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
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IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Intercultural Issues in Online Communication: A German-Egyptian Comparison
©2006 Diplomarbeit -
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An empirical investigation of supermarket differentiation
©2008 Bachelorarbeit