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- BWL - Offline-Marketing und Online-Marketing (9)
- BWL - Handel und Distribution (7)
- BWL - Marktforschung (6)
- BWL - Unternehmensführung, Management, Organisation (5)
- BWL - Investition und Finanzierung (4)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Beschaffung, Produktion, Logistik (3)
- BWL - Wirtschaftspolitik (2)
- BWL - Unternehmenskommunikation (2)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- Tourismus - Sonstiges (1)
- Kulturwissenschaften - Europa (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
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The E-Commerce: Myth or Light in the Darkness
Important Factors in developing a successful E-Commerce Strategy with an Emphasis on Business-to Business©2000 Bachelorarbeit -
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Word-of-Mouth: Influences on the choice of Recommendation Sources
©1998 Magisterarbeit -
The Impact of the Internet on the Marketing of Travel Intermediaries
©1998 Diplomarbeit -
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Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
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Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
Strategies and Structure of the Luxury Clothing and Accessories Sector
A Critical Analysis based on Porter's Five Forces Model©2002 Diplomarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
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Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade
On the Basis of a Consumer Behaviour Analysis©2003 Diplomarbeit -
The great leap forward: The marketing of banking services in China
©1999 Masterarbeit -
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Increasing competition and changing customer behavior in the German financial services sector
An analysis of market trends and their consequences for the business model of cooperative banks©2006 Masterarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
Intercultural Issues in Online Communication: A German-Egyptian Comparison
©2006 Diplomarbeit