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- BWL - Customer-Relationship-Management, CRM (5)
- BWL - Offline-Marketing und Online-Marketing (2)
- BWL - Beschaffung, Produktion, Logistik (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- BWL - Investition und Finanzierung (1)
- BWL - Unternehmensführung, Management, Organisation (1)
- BWL - Marktforschung (1)
- Tourismus - Hotelmanagement (1)
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Kundenbindungsprogramme als Instrument des Customer Relationship Managements im Profifußball
Ein Fancard-Konzept für den Bundeslisten Hertha BSC©2004 Diplomarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
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Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Increasing competition and changing customer behavior in the German financial services sector
An analysis of market trends and their consequences for the business model of cooperative banks©2006 Masterarbeit -
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An Approach to an Accountable Client-Communication Mix in the Banking Industry
Exemplified at WestLB AG©2007 Masterarbeit -
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