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- BWL - Customer-Relationship-Management, CRM (10)
- BWL - Offline-Marketing und Online-Marketing (6)
- BWL - Unternehmensführung, Management, Organisation (5)
- BWL - Investition und Finanzierung (3)
- Führung und Personal - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- VWL - Makroökonomie, allgemein (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- Tourismus - Hotelmanagement (1)
- BWL - Unternehmenskommunikation (1)
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"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
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Opportunism in supplier-buyer relationships
Establishing an effective governance structure in order to curtail unfair business practices©2006 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
Strategic use of CRM
©2001 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
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Investor Relations and Corporate Reporting
An empirical analysis of 10-DAX companies©2008 Masterarbeit -
Businessplan - Theoretical Guide
©2003 Projektarbeit -
Modeling Credit Risk and Pricing Credit Derivatives
©2001 Diplomarbeit -
Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit -
Environmental Taxes on Exhaustible Resources
©2009 Diplomarbeit -