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- BWL - Offline-Marketing und Online-Marketing (33)
- BWL - Customer-Relationship-Management, CRM (5)
- BWL - Handel und Distribution (4)
- BWL - Unternehmensführung, Management, Organisation (2)
- Informatik - Wirtschaftsinformatik (2)
- Informatik - Künstliche Intelligenz (1)
- Tourismus - Sonstiges (1)
- Informatik - Software (1)
- Informatik - Angewandte Informatik (1)
- BWL - Sonstiges (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- Informatik - Internet, neue Technologien (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- Soziologie - Kultur, Technik und Völker (1)
- BWL - Investition und Finanzierung (1)
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Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade
On the Basis of a Consumer Behaviour Analysis©2003 Diplomarbeit -
Web 2.0: User-Generated Content in Online Communities
A theoretical and empirical investigation of its Determinants©2007 Bachelorarbeit -
Intercultural Issues in Online Communication: A German-Egyptian Comparison
©2006 Diplomarbeit -
Online-Learning in Humanoid Robots
©2001 Diplomarbeit -
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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
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European B2C E-Commerce in the Banking Sector
©2008 Magisterarbeit -
Livingstontravels.com
©2001 Masterarbeit -
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New Trends in Internet Market
An Exemplary of Strategic Chances and Risks for the Mobile Network Industry©2007 Masterarbeit -
The Global Semiconductor Industry
©2000 Bachelorarbeit -
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Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit