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- BWL - Offline-Marketing und Online-Marketing (10)
- BWL - Handel und Distribution (3)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Beschaffung, Produktion, Logistik (3)
- Elektrotechnik (1)
- BWL - Unternehmensführung, Management, Organisation (1)
- BWL - Investition und Finanzierung (1)
- BWL - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Controlling (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- BWL - Marktforschung (1)
- BWL - Unternehmenskommunikation (1)
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
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A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
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Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
Porter´s (1980) Generic Strategies, Performance and Risk
An Empirical Investigation with German Data©2008 Masterarbeit -
European spirit, adaption to market economy and national identity in Poland and Ukraine
National culture and its influence on the European Integration, advertising and entrepreneurship©2008 Masterarbeit -
Intercultural Issues in Online Communication: A German-Egyptian Comparison
©2006 Diplomarbeit -
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IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
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Strategies and Structure of the Luxury Clothing and Accessories Sector
A Critical Analysis based on Porter's Five Forces Model©2002 Diplomarbeit