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- BWL - Offline-Marketing und Online-Marketing (256)
- Medien / Kommunikation - Medienökonomie, -management (3)
- BWL - Handel und Distribution (2)
- Informatik - Internet, neue Technologien (1)
- Verkehrswissenschaft (1)
- Medien / Kommunikation - Medien und Politik, Pol. Kommunikation (1)
- Ingenieurwissenschaften - Maschinenbau (1)
- Informatik - Theoretische Informatik (1)
- Soziologie - Konsum und Werbung (1)
- Medizin - Radiologie, Nuklearmedizin (1)
- BWL - Marktforschung (1)
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Offline-Sein als Bedürfnis
Vom Megatrend zum Geschäftsmodell anhand einer qualitativen Analyse von österreichischen Managerinnen©2014 Masterarbeit -
Leidet die Offline-Identität einer Marke unter der Online-Präsenz?
©2008 Bachelorarbeit -
Crossmedia – Integration von Online und Offline im Dialogmarketing
Eine Untersuchung des Status Quo in der Praxis©2011 Masterarbeit -
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The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
Global Advertising in a Cultural Context
©2008 Diplomarbeit -
The label can give (imaginary) wings: The Placebo Effect of Energy Drinks
©2007 Diplomarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
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Retargeting als Tool im Online-Marketing
©2011 Diplomarbeit -