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- BWL - Offline-Marketing und Online-Marketing (11)
- BWL - Customer-Relationship-Management, CRM (2)
- Informatik - Wirtschaftsinformatik (2)
- BWL - Sonstiges (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- BWL - Handel und Distribution (1)
- Informatik - Internet, neue Technologien (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- BWL - Unternehmensführung, Management, Organisation (1)
- Soziologie - Kultur, Technik und Völker (1)
- BWL - Investition und Finanzierung (1)
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Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
Web 2.0: User-Generated Content in Online Communities
A theoretical and empirical investigation of its Determinants©2007 Bachelorarbeit -
Intercultural Issues in Online Communication: A German-Egyptian Comparison
©2006 Diplomarbeit -
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European B2C E-Commerce in the Banking Sector
©2008 Magisterarbeit -
New Trends in Internet Market
An Exemplary of Strategic Chances and Risks for the Mobile Network Industry©2007 Masterarbeit -
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Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
The flash mob movements in London, UK
The perceptions and attitudes of participants and audience towards the urban movement in relation to the commercial use of this urban movement©2009 Masterarbeit -
Destination Image - Do Berlin´s tourist authorities have to consider cultural segmentation when developing marketing strategies relating to the place´s image in an era that refers to the global tourist?
An exploratory study of Arab-Islamic and Protestant European youths` pre-visitation image©2008 Masterarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit