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Impression Management und Personal Public Relations von Stars
Beispiel Michael Jackson©2005 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
The United Nations and Conflict Prevention in the Post Cold War Era
Constraints to Effective Policy Making and Implementation©2005 Magisterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Opportunism in supplier-buyer relationships
Establishing an effective governance structure in order to curtail unfair business practices©2006 Diplomarbeit -
Neuromarketing
Ein innovativer Ansatz zur Erklärung des Konsumentenverhaltens unter Berücksichtigung der Wirkung von Marken©2007 Diplomarbeit -
Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
Design of a Heat Pipe for a Lunar Lander
©2008 Diplomarbeit -