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- BWL - Offline-Marketing und Online-Marketing (8)
- BWL - Beschaffung, Produktion, Logistik (4)
- BWL - Marktforschung (4)
- BWL - Handel und Distribution (2)
- BWL - Customer-Relationship-Management, CRM (1)
- BWL - Unternehmensführung, Management, Organisation (1)
- BWL - Controlling (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- BWL - Unternehmensgründung, Start-ups, Businesspläne (1)
- BWL - Unternehmenskommunikation (1)
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Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
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IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Intercultural Issues in Online Communication: A German-Egyptian Comparison
©2006 Diplomarbeit -
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An empirical investigation of supermarket differentiation
©2008 Bachelorarbeit -
Porter´s (1980) Generic Strategies, Performance and Risk
An Empirical Investigation with German Data©2008 Masterarbeit -
Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
Political and Economic Change in the Automobile Industry
Strategic options taking the example Maserati©2008 Diplomarbeit -
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The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
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Sourcing Start-up Success
Towards a Model of Successful Intercultural Transfer and Adaption©2011 Magisterarbeit -
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
European spirit, adaption to market economy and national identity in Poland and Ukraine
National culture and its influence on the European Integration, advertising and entrepreneurship©2008 Masterarbeit -