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- BWL - Customer-Relationship-Management, CRM (13)
- BWL - Unternehmensführung, Management, Organisation (3)
- BWL - Offline-Marketing und Online-Marketing (2)
- BWL - Beschaffung, Produktion, Logistik (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- BWL - Investition und Finanzierung (1)
- BWL - Marktforschung (1)
- Tourismus - Hotelmanagement (1)
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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
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The Impact of the Internet on the Marketing of Travel Intermediaries
©1998 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Kundenbindungsprogramme als Instrument des Customer Relationship Managements im Profifußball
Ein Fancard-Konzept für den Bundeslisten Hertha BSC©2004 Diplomarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
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