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The great leap forward: The marketing of banking services in China
©1999 Masterarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Improving supply chain performance through an integrated planning concept
©2007 Masterarbeit -
Cross-Cultural Business Communication
Intercultural competence as a universal interculture©2007 Diplomarbeit -
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