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- BWL - Customer-Relationship-Management, CRM (11)
- BWL - Offline-Marketing und Online-Marketing (6)
- BWL - Handel und Distribution (3)
- BWL - Unternehmensführung, Management, Organisation (3)
- BWL - Controlling (1)
- BWL - Beschaffung, Produktion, Logistik (1)
- BWL - Investition und Finanzierung (1)
- Tourismus - Sonstiges (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
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Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
Customer Profitability Analysis - Today
©1996 Diplomarbeit -
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Mass Customization und One-to-One Marketing
Eine generelle Untersuchung des Themas in Bezug auf alle Branchen unter spezieller Berücksichtigung des Health-Care Bereichs©2000 Diplomarbeit -
Customization bei Portal Sites
Bedeutung und Einsatzmöglichkeiten zur Generierung von Traffic im Business-to-Consumer Bereich©1999 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
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Expansionsstrategien des Handels unter dem Fokus des Herstellerverhaltens
Eine Analyse am Beispiel eines Mass-Customization-Pioniers im Bekleidungseinzelhandel©2001 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Die Rolle des Sporteinzelhandels bei einem Mass Customization
Konzept für die Individualisierung von Skischuhen und dessen marketingpolitische Auswirkungen©2002 Diplomarbeit -
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Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Increasing competition and changing customer behavior in the German financial services sector
An analysis of market trends and their consequences for the business model of cooperative banks©2006 Masterarbeit -
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Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit