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Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
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Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit -
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