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- BWL - Offline-Marketing und Online-Marketing (19)
- Informatik - Wirtschaftsinformatik (6)
- BWL - Handel und Distribution (5)
- BWL - Marktforschung (5)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Unternehmensführung, Management, Organisation (3)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Führung und Personal - Sonstiges (2)
- BWL - Investition und Finanzierung (2)
- Tourismus - Sonstiges (2)
- Informatik - Software (1)
- Elektrotechnik (1)
- VWL - Makroökonomie, allgemein (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- Informatik - Internet, neue Technologien (1)
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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
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Small and medium-sized enterprises, globalization and the internet
©2002 Masterarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
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Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
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Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
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The Transforming Power of Business-to-Business Electronic Business
©2002 Diplomarbeit -
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The Global Semiconductor Industry
©2000 Bachelorarbeit -
Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
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Language and Business
International Communication Strategies in Saxon Small and Medium-Sized Companies©2004 Doktorarbeit / Dissertation -
User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit