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User Buyer Behavior in the World Wide Web

An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.

Diplomarbeit 1996 156 Seiten

BWL - Offline-Marketing und Online-Marketing

Zusammenfassung

Inhaltsangabe: Inhaltsverzeichnis:Inhaltsverzeichnis:
CONTENTS
Acknowledgment
Contents
Tables
Figures
1Introduction
1.1Purpose of the Investigation
1.2Statement of the Problem/Background
1.3Research Objectives
1.4Methodology
1.5Assumptions
1.6Limitations
1.7Discussion of Terms
1.8Organization of the Investigation
1.9The Need for the Investigation
2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys
2.1GVU/Hermes 4th WWW User Survey
2.2CommerceNet/Nielsen Internet Demographics Survey
2.3Sociological Study by the University of Trier
3Empirical Analysis
3.1Goal of the Empirical Analysis
3.2Methodology
3.2.1Survey Design
3.2.1.1Research Design
3.2.1.2Data Sources
3.2.1.3Sampling Concept
3.2.2The Questionnaire
3.2.2.1Questionnaire Design
3.2.2.2First Subsection: General Characteristics of WWW Usage
3.2.2.3Second Subsection: Product Concern Issues
3.2.2.4Third Subsection: Classification Data/Demographics
3.2.3Technical Implementation
4Results and Discussion
4.1General Demographics and Web Usage
4.1.1Location
4.1.2Gender
4.1.3Age
4.1.4Marital Status
4.1.5Education
4.1.6Occupation
4.1.7Income
4.1.8Method of Access
4.1.9Time Spent on the Web
4.1.10Activities on the Web
4.1.11Sensitivity to rising costs
4.2Attitudes Toward Web Products and Services
4.2.1Preferred Products
4.2.2Moderately Preferred Products
4.2.3Moderately Unaccepted Products
4.2.4Unaccepted Products
4.3Attitudes Toward Purchasing Through the World Wide Web
4.3.1Experience with Web Purchases
4.3.2Satisfaction with Web Purchases
4.3.3Security
4.3.4Influence of Security Concerns
4.3.5Total Purchase Dollars
4.4Information Sought
4.4.1Attitude Toward Text Product Information
4.4.2Attitude Toward Graphic Product Information
4.5User Profile
5Summary, Conclusion and Recommendations for Further Study
5.1Summary and Conclusion
5.2Recommendations for Further Study
Works Cited
VERSICHERUNG
APPENDIX
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Details

Seiten
156
Erscheinungsform
Originalausgabe
Jahr
1996
ISBN (eBook)
9783832434564
ISBN (Buch)
9783838634562
Dateigröße
12.9 MB
Sprache
Englisch
Katalognummer
v219123
Institution / Hochschule
Rheinisch-Westfälische Technische Hochschule Aachen – unbekannt
Note
1,3
Schlagworte
user buyer behavior world wide users germany

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Titel: User Buyer Behavior in the World Wide Web