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- BWL - Unternehmensführung, Management, Organisation (10)
- BWL - Offline-Marketing und Online-Marketing (6)
- BWL - Handel und Distribution (5)
- BWL - Customer-Relationship-Management, CRM (4)
- BWL - Beschaffung, Produktion, Logistik (4)
- Informatik - Wirtschaftsinformatik (3)
- BWL - Investition und Finanzierung (3)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Informatik - Software (2)
- Informatik - Internet, neue Technologien (2)
- Medien / Kommunikation - Printmedien, Presse (1)
- Verkehrswissenschaft (1)
- BWL - Marktforschung (1)
- BWL - Controlling (1)
- VWL - Makroökonomie, allgemein (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- Tourismus - Hotelmanagement (1)
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Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
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A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Complaint Management and Internal Marketing
The role and importance of Internal Marketing in Complaint Management Processes©2008 Bachelorarbeit -
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The contribution of telepresence to support distance management
©2010 Masterarbeit -
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Reputation Management in Small and Medium-sized Enterprises
Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.©2007 Masterarbeit -
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Personal Intelligent User Interfaces 2008
Development of a methodology framework to evaluate technologies in order to define high potential use cases©2006 Diplomarbeit -
Development of an Object-Orientated DEVS-Simulator with MATLAB®
©2003 Diplomarbeit -
Neuer Kausalanalyseansatz auf Basis Neuronaler Netze als Instrument der Marketingforschung
©2001 Doktorarbeit / Dissertation -
Fuel Distribution Networks
©2008 Diplomarbeit -
Flexibility Measurement within the Service industry
©2008 Diplomarbeit -
Porter´s (1980) Generic Strategies, Performance and Risk
An Empirical Investigation with German Data©2008 Masterarbeit -
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Key Success Factors for Foreign Direct Investment (FDI)
The Case of FDI in Western Balkan©2005 Masterarbeit -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -