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- BWL - Customer-Relationship-Management, CRM (13)
- BWL - Unternehmensführung, Management, Organisation (9)
- BWL - Offline-Marketing und Online-Marketing (7)
- BWL - Investition und Finanzierung (4)
- VWL - Makroökonomie, allgemein (2)
- BWL - Handel und Distribution (2)
- BWL - Marktforschung (2)
- Führung und Personal - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Wirtschafts- und Sozialgeschichte (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- Informatik - Angewandte Informatik (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- Tourismus - Hotelmanagement (1)
- BWL - Unternehmenskommunikation (1)
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Strategic use of CRM
©2001 Masterarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
Modeling Credit Risk and Pricing Credit Derivatives
©2001 Diplomarbeit -
Voluntary Disclosure of Company Information - Costly Additions or a step towards Competitive Advantage?
An Application to the Case of Publicly Quoted Football Clubs in Europe©2000 Diplomarbeit -
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The Impact of the Internet on the Marketing of Travel Intermediaries
©1998 Diplomarbeit -
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Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Unemployment and Labor Market Rigidities
Theory, Empirical Evidence and Recent Labor Market Reforms in Germany©2004 Diplomarbeit -
Businessplan - Theoretical Guide
©2003 Projektarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
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Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Integration and Dis-Integration and the Natural Gas Market in post-Soviet Countries 1989-2001
An Analysis of Price Convergence and Divergence Phenomena©2002 Diplomarbeit -