-
- BWL - Unternehmensführung, Management, Organisation (17)
- BWL - Investition und Finanzierung (16)
- BWL - Offline-Marketing und Online-Marketing (11)
- BWL - Handel und Distribution (9)
- BWL - Beschaffung, Produktion, Logistik (6)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Marktforschung (3)
- Informatik - Wirtschaftsinformatik (3)
- BWL - Controlling (3)
- VWL - Makroökonomie, allgemein (3)
- Tourismus - Sonstiges (2)
- Medien / Kommunikation - Medienökonomie, -management (2)
- Führung und Personal - Sonstiges (1)
- Politik - Internationale Politik - Region: Afrika (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- BWL - Unternehmensforschung, Operations Research (1)
- Verkehrswissenschaft (1)
- Tourismus - Hotelfach / Gaststättengewerbe (1)
- Informatik - Internet, neue Technologien (1)
- Mathematik - Sonstiges (1)
- BWL - Wirtschaftspolitik (1)
- Physik - Kernphysik, Teilchenphysik, Molekularphysik, Festkörperphysik (1)
- BWL - Sonstiges (1)
- Energiewissenschaften (1)
- Politik - Internationale Politik - Thema: Int. Organisationen u. Verbände (1)
- Ingenieurwissenschaften - Maschinenbau (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- VWL - Sonstiges (1)
- Tourismus - Hotelmanagement (1)
- Jura - Steuerrecht (1)
- BWL - Unternehmenskommunikation (1)
-
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
-
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
-
-
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit