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- BWL - Unternehmensführung, Management, Organisation (3)
- BWL - Customer-Relationship-Management, CRM (2)
- BWL - Offline-Marketing und Online-Marketing (1)
- BWL - Beschaffung, Produktion, Logistik (1)
- BWL - Investition und Finanzierung (1)
- BWL - Handel und Distribution (1)
- Tourismus - Sonstiges (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
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Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Increasing competition and changing customer behavior in the German financial services sector
An analysis of market trends and their consequences for the business model of cooperative banks©2006 Masterarbeit -
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Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit -
Umsetzungskonzept der Mass Customization für die Eisenbahnherstellung
©2008 Studienarbeit -
Blauwestad
Recreation and Tourism in the Blauwestad - Monitoring and customer research©2008 Bachelorarbeit -
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Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit