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- BWL - Unternehmensführung, Management, Organisation (24)
- BWL - Customer-Relationship-Management, CRM (16)
- BWL - Offline-Marketing und Online-Marketing (7)
- BWL - Beschaffung, Produktion, Logistik (6)
- BWL - Handel und Distribution (5)
- Führung und Personal - Sonstiges (4)
- Informatik - Wirtschaftsinformatik (4)
- BWL - Investition und Finanzierung (4)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Informatik - Internet, neue Technologien (2)
- Informatik - Software (2)
- BWL - Controlling (1)
- BWL - Sonstiges (1)
- Verkehrswissenschaft (1)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- Ingenieurwissenschaften - Allgemeines (1)
- Tourismus - Hotelmanagement (1)
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Putting the restructuring process of a company into practice
A guide for the production industry©1997 Doktorarbeit / Dissertation -
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Early Stage Investments in New Technology Based Firms
Analyzing the Changing German Landscape of Venture Capital Finance in the Light of Capital Market Theory and New Institutional Economics©1998 Diplomarbeit -
Customer Profitability Analysis - Today
©1996 Diplomarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit -
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Strategic use of CRM
©2001 Masterarbeit -
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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
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The Impact of the Internet on the Marketing of Travel Intermediaries
©1998 Diplomarbeit -
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Loyalty Management in the Airline Industry
©2002 Bachelorarbeit -
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Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Achieving Business Value in Information Security
©2001 Diplomarbeit -
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Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
E-Learning and foreign languages
©2002 Diplomarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit