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The takeover of Rover Group Ltd. by BMW AG
Goals, investments, mistakes and consequences of international investment decisions©2002 Bachelorarbeit -
The effective reorganization of BMW Group applied to the New MINI
New strategies in the automotive manufacturing processes, sales and marketing©2003 Bachelorarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
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A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Complaint Management and Internal Marketing
The role and importance of Internal Marketing in Complaint Management Processes©2008 Bachelorarbeit -
Reducing Braking Distance by Control of Semi-Active Suspension
©2006 Doktorarbeit / Dissertation