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User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit -
The Transforming Power of Business-to-Business Electronic Business
©2002 Diplomarbeit -
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The Language of Pictures in Print Media Advertising
©2001 Diplomarbeit -
The label can give (imaginary) wings: The Placebo Effect of Energy Drinks
©2007 Diplomarbeit -
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The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
The Global Semiconductor Industry
©2000 Bachelorarbeit -
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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Small and medium-sized enterprises, globalization and the internet
©2002 Masterarbeit -
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Orange County, California, USA©2002 Diplomarbeit -
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Permission Marketing of Informediaries in M-Commerce Advertising
©2002 Diplomarbeit -
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Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Mass Customisation
The impact of mass customisation-technologies on the clothing industry - focusing on the UK and Germany©1998 Diplomarbeit -
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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South Africa©2003 Diplomarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit -
Let's trade fair in the textiles and sportswear industry
©1998 Diplomarbeit