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An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit -
Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
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Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
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Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
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Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Female stereotypes as reflected in English advertising
©2003 Magisterarbeit -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
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Global Advertising in a Cultural Context
©2008 Diplomarbeit -
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IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
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Language and Business
International Communication Strategies in Saxon Small and Medium-Sized Companies©2004 Doktorarbeit / Dissertation -
Let's trade fair in the textiles and sportswear industry
©1998 Diplomarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit