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Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
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Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Strategic use of CRM
©2001 Masterarbeit -
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United under SAP
The process of eliminating information islands for ThyssenKrupp in China (Zhongshan)©2008 Bachelorarbeit