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- BWL - Offline-Marketing und Online-Marketing (48)
- BWL - Customer-Relationship-Management, CRM (5)
- BWL - Handel und Distribution (5)
- BWL - Marktforschung (3)
- Tourismus - Sonstiges (2)
- BWL - Unternehmensführung, Management, Organisation (2)
- Medien / Kommunikation - Medienökonomie, -management (2)
- Informatik - Software (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- Informatik - Wirtschaftsinformatik (1)
- Informatik - Internet, neue Technologien (1)
- Informatik - Angewandte Informatik (1)
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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
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Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Orange County, California, USA©2002 Diplomarbeit -
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Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South Africa©2003 Diplomarbeit -
Permission Marketing of Informediaries in M-Commerce Advertising
©2002 Diplomarbeit -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
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The Global Semiconductor Industry
©2000 Bachelorarbeit -
Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites
A Contingency Approach©2005 Diplomarbeit -
Critical Success Factors of Mobile Payment
©2002 Masterarbeit -
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The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
Global Advertising in a Cultural Context
©2008 Diplomarbeit -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Language and Business
International Communication Strategies in Saxon Small and Medium-Sized Companies©2004 Doktorarbeit / Dissertation