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- BWL - Unternehmensführung, Management, Organisation (24)
- BWL - Customer-Relationship-Management, CRM (16)
- BWL - Offline-Marketing und Online-Marketing (7)
- BWL - Beschaffung, Produktion, Logistik (6)
- BWL - Handel und Distribution (5)
- Führung und Personal - Sonstiges (4)
- Informatik - Wirtschaftsinformatik (4)
- BWL - Investition und Finanzierung (4)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Informatik - Internet, neue Technologien (2)
- Informatik - Software (2)
- BWL - Controlling (1)
- BWL - Sonstiges (1)
- Verkehrswissenschaft (1)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- Ingenieurwissenschaften - Allgemeines (1)
- Tourismus - Hotelmanagement (1)
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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit -
The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -