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Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Orange County, California, USA©2002 Diplomarbeit -
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Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South Africa©2003 Diplomarbeit -
Permission Marketing of Informediaries in M-Commerce Advertising
©2002 Diplomarbeit -
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Football World Cup 2010 in South Africa
A comparison between German football tourists' expectations and the planned tourism marketing activities of the venue Port Elizabeth©2008 Diplomarbeit -
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IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit -
Language and Business
International Communication Strategies in Saxon Small and Medium-Sized Companies©2004 Doktorarbeit / Dissertation -
Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
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The Global Semiconductor Industry
©2000 Bachelorarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Small and medium-sized enterprises, globalization and the internet
©2002 Masterarbeit -
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit