-
Implementing the Corporate Mission
©1994 Wissenschaftliche Studie -
German Multinational Firms in India
Implications on Corporate Strategy and Economic Policy©2009 Diplomarbeit -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
Communication of global companies with the capital market
©1998 Doktorarbeit / Dissertation -
The Applicability of Western Management Practices in LDCs
The Indian Experience of French and German Companies©1997 Diplomarbeit -
-
-
An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit