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- BWL - Unternehmensführung, Management, Organisation (24)
- BWL - Customer-Relationship-Management, CRM (16)
- BWL - Offline-Marketing und Online-Marketing (6)
- BWL - Beschaffung, Produktion, Logistik (6)
- BWL - Handel und Distribution (5)
- Informatik - Wirtschaftsinformatik (4)
- BWL - Investition und Finanzierung (4)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Führung und Personal - Sonstiges (2)
- Informatik - Internet, neue Technologien (2)
- Informatik - Software (2)
- BWL - Controlling (1)
- BWL - Sonstiges (1)
- Verkehrswissenschaft (1)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- Ingenieurwissenschaften - Allgemeines (1)
- Tourismus - Hotelmanagement (1)
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Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
Complaint Management and Internal Marketing
The role and importance of Internal Marketing in Complaint Management Processes©2008 Bachelorarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Reputation Management in Small and Medium-sized Enterprises
Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.©2007 Masterarbeit -
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Business Travel Management Strategies
Ways to establish an efficient business travel management program and successfully react to future trends©2009 Masterarbeit -
Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
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Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Loyalty Management in the Airline Industry
©2002 Bachelorarbeit -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Customer Profitability Analysis - Today
©1996 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
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The contribution of telepresence to support distance management
©2010 Masterarbeit -
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Total Quality Management in theoretical and practical context
©2002 Bachelorarbeit