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- BWL - Unternehmensführung, Management, Organisation (18)
- BWL - Customer-Relationship-Management, CRM (12)
- BWL - Offline-Marketing und Online-Marketing (9)
- BWL - Handel und Distribution (8)
- Informatik - Wirtschaftsinformatik (7)
- BWL - Beschaffung, Produktion, Logistik (6)
- BWL - Investition und Finanzierung (4)
- Informatik - Software (3)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Informatik - Internet, neue Technologien (2)
- BWL - Wirtschaftspolitik (1)
- Informatik - Angewandte Informatik (1)
- BWL - Sonstiges (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- Verkehrswissenschaft (1)
- BWL - Controlling (1)
- VWL - Makroökonomie, allgemein (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- Tourismus - Hotelmanagement (1)
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Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
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"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Complaint Management and Internal Marketing
The role and importance of Internal Marketing in Complaint Management Processes©2008 Bachelorarbeit -
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Loyalty Management in the Airline Industry
©2002 Bachelorarbeit -
Strategic use of CRM
©2001 Masterarbeit -
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Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
The contribution of telepresence to support distance management
©2010 Masterarbeit