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- BWL - Unternehmensführung, Management, Organisation (16)
- BWL - Offline-Marketing und Online-Marketing (8)
- BWL - Beschaffung, Produktion, Logistik (7)
- BWL - Handel und Distribution (6)
- BWL - Customer-Relationship-Management, CRM (5)
- BWL - Investition und Finanzierung (4)
- Informatik - Wirtschaftsinformatik (3)
- Tourismus - Sonstiges (3)
- Medien / Kommunikation - Medienökonomie, -management (3)
- Informatik - Software (2)
- Informatik - Internet, neue Technologien (2)
- Medien / Kommunikation - Printmedien, Presse (1)
- Verkehrswissenschaft (1)
- BWL - Controlling (1)
- BWL - Informationswissenschaften, Informationsmanagement (1)
- VWL - Makroökonomie, allgemein (1)
- BWL - Wirtschaftspolitik (1)
- Ingenieurwissenschaften - Allgemeines (1)
- Führung und Personal - Sonstiges (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
- Tourismus - Hotelmanagement (1)
- Informatik - Angewandte Informatik (1)
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Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit -
Increasing competition and changing customer behavior in the German financial services sector
An analysis of market trends and their consequences for the business model of cooperative banks©2006 Masterarbeit -
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A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Blauwestad
Recreation and Tourism in the Blauwestad - Monitoring and customer research©2008 Bachelorarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Complaint Management and Internal Marketing
The role and importance of Internal Marketing in Complaint Management Processes©2008 Bachelorarbeit -
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An empirical investigation of supermarket differentiation
©2008 Bachelorarbeit -
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Electronic Real Estate in Europe
View and Contrast of the Approaches of Germany and United Kingdom©2007 Masterarbeit -
An Approach to an Accountable Client-Communication Mix in the Banking Industry
Exemplified at WestLB AG©2007 Masterarbeit -
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The contribution of telepresence to support distance management
©2010 Masterarbeit -
Political and Economic Change in the Automobile Industry
Strategic options taking the example Maserati©2008 Diplomarbeit -
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Reputation Management in Small and Medium-sized Enterprises
Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.©2007 Masterarbeit