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A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
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Kundenbindungsprogramme als Instrument des Customer Relationship Managements im Profifußball
Ein Fancard-Konzept für den Bundeslisten Hertha BSC©2004 Diplomarbeit -
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Reward Management as a Part of Bonus Programs in B2C Markets
©2006 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit