-
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
-
-
App geht's!
Potentiale, Herausforderungen und Erfolgsfaktoren von Apps im Mobile Marketing©2011 Masterarbeit -
-
Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -