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- BWL - Offline-Marketing und Online-Marketing (15)
- Informatik - Angewandte Informatik (3)
- BWL - Marktforschung (3)
- BWL - Unternehmensführung, Management, Organisation (1)
- Tourismus - Sonstiges (1)
- BWL - Handel und Distribution (1)
- BWL - Unternehmensgründung, Start-ups, Businesspläne (1)
- Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft (1)
- Informatik - Theoretische Informatik (1)
- Touristik / Tourismus (1)
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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit -
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FPGA Task Arrangement with Genetic Algorithms
©1999 Diplomarbeit -
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Mass Customisation
The impact of mass customisation-technologies on the clothing industry - focusing on the UK and Germany©1998 Diplomarbeit -
Let's trade fair in the textiles and sportswear industry
©1998 Diplomarbeit -
User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
The label can give (imaginary) wings: The Placebo Effect of Energy Drinks
©2007 Diplomarbeit -
Global Advertising in a Cultural Context
©2008 Diplomarbeit -
Data portability and relation management in social web applications
©2008 Bachelorarbeit -
Electronic Real Estate in Europe
View and Contrast of the Approaches of Germany and United Kingdom©2007 Masterarbeit -
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The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
Using Social Semantic Web Data for Privacy Policies
©2009 Bachelorarbeit -
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Will Predictive Behavioral Targeting Change Online & Direct Marketing Ways?
©2009 Masterarbeit -
How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?
Business Research Project©2009 Bachelorarbeit -
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Sourcing Start-up Success
Towards a Model of Successful Intercultural Transfer and Adaption©2011 Magisterarbeit -
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