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- BWL - Customer-Relationship-Management, CRM (13)
- BWL - Unternehmensführung, Management, Organisation (3)
- BWL - Offline-Marketing und Online-Marketing (2)
- BWL - Beschaffung, Produktion, Logistik (1)
- Medien / Kommunikation - Printmedien, Presse (1)
- BWL - Investition und Finanzierung (1)
- BWL - Marktforschung (1)
- Tourismus - Hotelmanagement (1)
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Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -