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- BWL - Unternehmensführung, Management, Organisation (6)
- BWL - Offline-Marketing und Online-Marketing (5)
- BWL - Handel und Distribution (3)
- Führung und Personal - Sonstiges (2)
- BWL - Marktforschung (2)
- BWL - Investition und Finanzierung (1)
- Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung (1)
- Politik - Internationale Politik - Thema: Internationale Beziehungen (1)
- Tourismus - Sonstiges (1)
- Ingenieurwissenschaften - Bauingenieurwesen (1)
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User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit