-
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
Open Source Customer Relationship Management Solutions
Potential for an Impact of Open Source CRM Solutions on Small- and Medium Sized Enterprises©2008 Bachelorarbeit -
An empirical investigation of supermarket differentiation
©2008 Bachelorarbeit -
-
Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit -