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International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
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Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
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Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
A Strategy for the Management of Digital Information Products
Customer Integration and Customer Involvement©2006 Masterarbeit -
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Corporate Social Responsibility and Customer Integration -
An Empirical Investigation of Different CSR-Activities and their Effects on Customers©2010 Diplomarbeit