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Will Predictive Behavioral Targeting Change Online & Direct Marketing Ways?
©2009 Masterarbeit -
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Impact of Overoptimism and Overconfidence on Economic Behavior
Literature Review, Measurement Methods and Empirical Evidence©2007 Diplomarbeit -
Increasing competition and changing customer behavior in the German financial services sector
An analysis of market trends and their consequences for the business model of cooperative banks©2006 Masterarbeit -
User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit