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Marketing on the Internet and the implications of new technologies
Marketing strategies for Business-to-Consumer Electronic Commerce and the strategic implications of software agents and XML©1998 Diplomarbeit -
An analysis of "Product Placement" as a strategic communication instrument
With particular regard to its effects on viewers of cinema and television film©1998 Diplomarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit -
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The Global Semiconductor Industry
©2000 Bachelorarbeit -
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Mass Customisation
The impact of mass customisation-technologies on the clothing industry - focusing on the UK and Germany©1998 Diplomarbeit -
Let's trade fair in the textiles and sportswear industry
©1998 Diplomarbeit -
User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit -
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The Language of Pictures in Print Media Advertising
©2001 Diplomarbeit -
Permission Marketing of Informediaries in M-Commerce Advertising
©2002 Diplomarbeit -
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Small and medium-sized enterprises, globalization and the internet
©2002 Masterarbeit -
Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study
Orange County, California, USA©2002 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Marketing Concept for the Friedrich Naumann Foundation
On the Example of the Regional Office of Johannesburg, Republic of South Africa©2003 Diplomarbeit -
Cause-Related Marketing
Relevance and Application in British Cancer Charities - A Case Study Approach©2002 Diplomarbeit -
Critical Success Factors of Mobile Payment
©2002 Masterarbeit