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- BWL - Customer-Relationship-Management, CRM (4)
- Medien / Kommunikation - Medienökonomie, -management (2)
- BWL - Controlling (1)
- BWL - Offline-Marketing und Online-Marketing (1)
- Informatik - Internet, neue Technologien (1)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Unternehmensführung, Management, Organisation (1)
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Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit