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- BWL - Unternehmensführung, Management, Organisation (26)
- BWL - Offline-Marketing und Online-Marketing (14)
- BWL - Customer-Relationship-Management, CRM (9)
- BWL - Handel und Distribution (8)
- BWL - Investition und Finanzierung (6)
- Informatik - Wirtschaftsinformatik (5)
- BWL - Beschaffung, Produktion, Logistik (4)
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- VWL - Makroökonomie, allgemein (2)
- Führung und Personal - Sonstiges (2)
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- BWL - Sonstiges (2)
- Medien / Kommunikation - Medienökonomie, -management (2)
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- Psychologie - Sozialpsychologie (1)
- Pädagogik - Hochschulwesen (1)
- Informatik - Internet, neue Technologien (1)
- BWL - Controlling (1)
- Kunst - Architektur, Baugeschichte, Denkmalpflege (1)
- BWL - Marktforschung (1)
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- Jura - Steuerrecht (1)
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Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
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Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit