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User Buyer Behavior in the World Wide Web
An international empirical survey exploring the WWW Buyer Behavior of Users in Germany and the U.S.©1996 Diplomarbeit -
Kundenzufriedenheit
Operationalisierung und Messung im Rahmen des Electronic Commerce©1998 Diplomarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
Nonparametric Inference of Utilites
Entropy Analysis with Applications to Consumer Theory©2006 Doktorarbeit / Dissertation -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Linking Conjoint Analysis and QFD
Analyzing and Extending Conjoint Analytical Methodologies to Support Large Industrial Applications©1998 Diplomarbeit