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Web 2.0: User-Generated Content in Online Communities
A theoretical and empirical investigation of its Determinants©2007 Bachelorarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
New Trends in Internet Market
An Exemplary of Strategic Chances and Risks for the Mobile Network Industry©2007 Masterarbeit -
Customer Satisfaction Measurement on the Internet
©1999 Diplomarbeit -
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Analytic and Strategic Approaches to the Development of International (European) Markets
Taking the Example of the US-Pixel-Magic Imaging Company©2000 Diplomarbeit -
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Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit