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- BWL - Offline-Marketing und Online-Marketing (4)
- BWL - Beschaffung, Produktion, Logistik (3)
- BWL - Handel und Distribution (2)
- BWL - Customer-Relationship-Management, CRM (1)
- BWL - Controlling (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- BWL - Marktforschung (1)
- BWL - Unternehmenskommunikation (1)
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
IMC: strong in theory but struggling in practice
Practical guidance for the adaptation of IMC©2006 Bachelorarbeit