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- BWL - Offline-Marketing und Online-Marketing (14)
- BWL - Beschaffung, Produktion, Logistik (4)
- BWL - Marktforschung (4)
- BWL - Handel und Distribution (3)
- BWL - Customer-Relationship-Management, CRM (3)
- BWL - Unternehmensführung, Management, Organisation (2)
- Elektrotechnik (1)
- BWL - Investition und Finanzierung (1)
- BWL - Sonstiges (1)
- Informatik - Wirtschaftsinformatik (1)
- BWL - Controlling (1)
- Medien / Kommunikation - Medienökonomie, -management (1)
- BWL - Unternehmensgründung, Start-ups, Businesspläne (1)
- BWL - Unternehmenskommunikation (1)
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Methods for Assessing Brand Value
A Comparison between the Interbrand Model and the BBDOs Brand Equity Evaluator model©2007 Masterarbeit -
Employer Branding
A holistic concept of Strategic Brand Management for attracting and retaining a companys Right Potentials - with the example of Degussa AG©2006 Diplomarbeit -
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Successful Branding
A critical examination of Customer Experience Management for Persona International©2005 Diplomarbeit -
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Building Consumer Good Brands in China
From the Perspective of Enterprises from Western Countries©2004 Diplomarbeit -
Emotive Networks and Brands
Opportunities and Threats and their Impact on Strategy©2003 Diplomarbeit -
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The impact of a strong global Employer Brand in the war for talent
©2009 Bachelorarbeit -
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
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App geht's!
Potentiale, Herausforderungen und Erfolgsfaktoren von Apps im Mobile Marketing©2011 Masterarbeit -
A Case Analysis - Exploring Customer Attitudes on BMW
©2005 Masterarbeit -
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Political and Economic Change in the Automobile Industry
Strategic options taking the example Maserati©2008 Diplomarbeit -
Corporate Reputation and its Importance for Business Success
A European Perspective and its Implication for Public Relations Consultancies©2002 Masterarbeit -
Sourcing Start-up Success
Towards a Model of Successful Intercultural Transfer and Adaption©2011 Magisterarbeit -
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Behavioural Targeting - An Online Analysis for Efficient Media Planning?
©2008 Masterarbeit -
Porter´s (1980) Generic Strategies, Performance and Risk
An Empirical Investigation with German Data©2008 Masterarbeit