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- BWL - Customer-Relationship-Management, CRM (10)
- BWL - Offline-Marketing und Online-Marketing (3)
- BWL - Unternehmensführung, Management, Organisation (3)
- BWL - Beschaffung, Produktion, Logistik (1)
- BWL - Investition und Finanzierung (1)
- BWL - Handel und Distribution (1)
- Tourismus - Sonstiges (1)
- BWL - Unternehmensethik, Wirtschaftsethik (1)
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Customer Centric Business Models, two steps beyond Customer Relation Management
An Investigation in the process gap between "Customer Relation Management" and "Supply Chain Management"©2003 Masterarbeit -
Customer-Oriented Quality Management in the Automotive Industry
In Cooperation with Saab Automobile AB, Trollhättan©2004 Masterarbeit -
Are Customers loyal to the Tesco Superstore in Roundhay
©2003 Bachelorarbeit -
Increasing Customer Loyalty via Mobile Customer Relationship Management
©2002 Diplomarbeit -
Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
A situational analysis considering communication tools, opportunities and limitations©2003 Diplomarbeit -
Customer Evaluations of Service Failure and Recovery Encounters
©2002 Doktorarbeit / Dissertation -
Marketing Events as a Supportive Tool for Customer Loyalty
©2002 Diplomarbeit -
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"Eventually, you will bond for life"
A study of the relationship between Event Marketing and Customer Bonding©2003 Diplomarbeit -
International E-Business
Building Online Customer Loyality with Relationship Management©2001 Diplomarbeit